{"id":10567,"date":"2026-10-06T16:20:36","date_gmt":"2026-10-06T14:20:36","guid":{"rendered":"https:\/\/www.dreport.cz\/en\/?p=10567"},"modified":"2026-10-06T16:20:36","modified_gmt":"2026-10-06T14:20:36","slug":"greenwashing-under-scrutiny-companies-will-have-to-rewrite-their-green-marketing","status":"publish","type":"post","link":"https:\/\/www.dreport.cz\/en\/blog\/greenwashing-under-scrutiny-companies-will-have-to-rewrite-their-green-marketing\/","title":{"rendered":"Greenwashing under scrutiny: companies will have to rewrite their \u201cgreen\u201d marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Can a company claim that its product or service is \u201cenvironmentally friendly\u201d, \u201ccarbon neutral\u201d or \u201cgreen\u201d without further explanation? Not soon. The upcoming amendment based on the EU directive significantly tightens the rules for environmental marketing and is aimed directly at greenwashing. Companies will have to rethink not only advertising slogans, but often also the way they communicate their ESG activities.<\/p>\n","protected":false},"author":117,"featured_media":10568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[695,4],"tags":[696,692,690],"class_list":["post-10567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","category-law","tag-ecology","tag-sustainability","tag-esg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/posts\/10567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/comments?post=10567"}],"version-history":[{"count":2,"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/posts\/10567\/revisions"}],"predecessor-version":[{"id":10570,"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/posts\/10567\/revisions\/10570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/media\/10568"}],"wp:attachment":[{"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/media?parent=10567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/categories?post=10567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dreport.cz\/en\/wp-json\/wp\/v2\/tags?post=10567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}