The Operational Programme Technologies and Applications for Competitiveness (OP TAC) is preparing a new Marketing call aimed at small and medium-sized enterprises planning to participate in international exhibitions and trade fairs. The aim of the programme is to support the export activities of Czech companies and their entry into foreign markets.
The call will be divided into transition regions and less developed regions and will allow companies to receive a subsidy covering 50% of eligible expenditures for promotion abroad. The launch of the call is planned for 15 May, with applications accepted from 18 June to 19 October 2026.
Based on practical experience, we recommend starting project preparation early—particularly the selection of suitable trade fairs, budget planning, and assessment of the company’s capacity—so that the application can be submitted immediately after the call opens, without unnecessary time pressure.
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